Some products are quietly perfect and never go mainstream — and never want to. Niche Design is a zine about that long tail: the passion-driven corners of design the market overlooks.

For 2026, Itay turns to pseudoanonymity as a vehicle for culture-making. For the first time, deliberate pseudonymous cultural identities (often called "anon" accounts) are being recognized as legitimate voices, marking a shift from identity as something fixed to something you create and deploy.

The artifact is the second volume of Niche Design: a self-funded study of design culture, now extended into pseudoanonymity as an evolving form of authorship.